When Did DC Direct Rename Itself To DC Collectibles? (And Why?)
DC Direct was an arm of the comic book company DC Comics, founded in 1998 and dedicated to creating comic book figures, and it operated from 1998 to 2012. Then in 2012, DC Direct changed its name to DC Collectibles. This was done as a way of rebranding the comic book figures as more than just comic books, but rather collectible items worthy of admiration. Since then, they have become well-known for creating comic book figures of a variety of comic book characters, ranging from Batman and Superman to the more obscure characters in DC comic books. DC Collectibles is also well known for its limited edition comic book figures, which have become highly sought-after by comic book fans. They have created some very impressive comic book figures over the years, with high levels of detail and intricate sculpting.
Creating highly sought-after comic books
Since 2012, DC Collectibles continued to create comic book figures that are highly sought after by comic book fans, making them one of the most popular comic book figure makers in the industry.
What necessitated the name change from DC Direct to DC Collectibles?
In 2012, DC Direct made a major change to its business model. They rebranded from DC Direct to DC Collectibles and began selling a wide range of collectible items from action figures to statues inspired by the beloved characters in the DC Universe. But what necessitated this name change? Let’s explore 5 reasons why this transition was so important for the company.
1. This created more potential for the company’s market
DC Collectibles began when they realized that there was more potential in selling merchandise outside of just action figures. Before this rebranding, the majority of their customers were children who wanted to play with their favorite superheroes. However, as time passed, they noticed that adults were starting to become interested in collecting these items as well. This new demographic became increasingly interested in limited edition pieces and high-end collectibles, which led to the need for a complete overhaul of their business model.
2. The need to rebrand from comic books to comic book figures
DC Collectibles also realized that comic books were no longer enough to sell comic book figures. It was necessary for them to rebrand from DC Direct to DC Collectibles in order to make their comic book figures stand out amongst the competition. This rebranding allowed them to focus on creating unique collectible items that comic book fans would want to own and showcase.
3. A need for more creative comic book figures
DC Collectibles also felt the need to create comic book figures that had never been seen before. This was done by working with some of the best comic book artists and sculptors in the industry in order to bring their ideas to life. By working with these creative minds, DC Collectibles was able to produce comic book figures that were both unique and highly sought after by comic book fans.
4. A shift from comic books to comic book figures
DC also wanted to make a clear distinction between comic books and comic book figures, as the two are quite different in terms of how they’re made and collected. By rebranding from DC Direct to DC Collectibles, comic book fans were able to clearly differentiate between comic books and comic book figures.
5. A need to reach a wider audience
Finally, by changing its name from DC Direct to DC Collectibles, the company was able to reach a wider audience. By rebranding, they were able to more effectively market their comic book figures and tap into the comic book fan base that was previously untapped. This allowed them to expand their customer base and gain more business.
DC Collectibles has certainly come a long way since its rebranding from DC Direct to DC Collectibles in 2012. With their focus on comic book figures and a wide range of collectible items, DC Collectibles has become one of the most popular comic book figure makers in the industry. Whether you’re a comic book fan looking for comic book figures or just someone who likes to collect unique items, be sure to check out what DC Collectibles has to offer!
Are you looking for an alternative seller of authentic comic book figures?
While DC collectibles offer an impressive range of comic book figures, there are other sites where you can buy authentic comic book figures and comic book merchandise. Sites such as Poggers who offer a wide selection of comic book figures and comic book-related merchandise from a variety of different comic series.
Whether you’re looking for comic book figures from classic superheroes such as Superman or from newer characters like Deadpool, poggers.com is sure to have something for every comic book fan. So be sure to check it out if you’re looking for an alternative comic book figure seller.
The comic book figure industry has come a long way since DC Collectibles rebranded from DC Direct to DC Collectibles in 2012. With their focus on comic book figures, they have been able to reach a much wider audience and gain more business. By creating unique and highly sought-after comic book figures, comic book fans have flocked to DC Collectibles in droves. Whether you’re looking for comic book figures from classic superheroes or newer characters like Deadpool, DC Collectibles has something for everyone. Be sure to check out what they have to offer and start collecting comic book figures today!
Conclusion
DC Collectibles has certainly come a long way since it rebranded from DC Direct to DC Collectibles in 2012. With their focus on comic book figures and unique collectible items, comic book fans have been drawn to the company’s offerings in droves. Whether you’re looking for comic book figures from classic superheroes like Superman or newer characters like Deadpool, DC Collectibles has something for everyone. So be sure to check out their collections and start collecting comic book figures today!